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LESSON 6 · Words That Win

Trust Builders

Trust is built word by word, not all at once. "Transparent" signals you have nothing to hide. "Proven" removes perceived risk before the objection forms. "Consistent" promises reliability over time. "Accountable" shows you accept consequences publicly. "Evidence" grounds your claims in fact rather than opinion.

Stack these words across proposals and presentations to build a cumulative sense of credibility — each one lands a small weight, and the stack becomes hard to dismiss.