LESSON 6 · The Promotion Blueprint
Why Side Projects Compound
A side project is the one arena where you can choose your own scope — unconstrained by team OKRs, manager preferences, or your current title on the org chart. Done right, it is proof you already operate at the next level before anyone debates it.

Choose projects aligned with a strategic priority leadership already cares about. Visibility plus impact equals career acceleration. Treat the launch like a mini-product release: internal demo, one-pager, screenshot thread.