When to Let Go

Not every side project should continue. If yours has not gained traction after 60 days, evaluate honestly: is the idea wrong, the execution weak, or the timing off?

Killing a project gracefully is as important as starting one. Thank your collaborators, close it out cleanly, and redirect your energy to a better bet.

The willingness to stop investing in a losing project signals strategic judgment — and is the one move that separates "ambitious" from "ambitious and trustworthy" in leadership's eyes.