LESSON 7 · The Promotion Blueprint
Fresh Beats Stockpiled
Most people save wins for review time. That backfires: a win from last week feels real; a win from eight months ago feels like a line in a document. Recency is leverage, so start the conversation while the work is still easy to remember. Act while it is vivid.

Connect the fresh win to the next budget or review window. In practice, that usually means weeks, not months, after the work lands and before the cycle locks. The goal is not to pounce; it is to move while the evidence is still easy to defend.