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LESSON 6 · Negotiate Your Worth

More Than One Alternative

The credible walk-away rests on more than one live alternative — not a bluff, not a vague "I could always figure something out," but real options you could start inside a month.

Alternative one is the parallel offer: another company actively recruiting you. Alternative two is the internal move: a different team or role at your current company that wants you.

Either option alone is fragile; both together change every sentence you speak. Your voice steadies, your timeline hardens, and your counteroffer becomes credible because it actually is. You never have to mention them — the calm in your voice does the work.