The Content Flywheel

Post on a realistic cadence — for many people, about 3 times per week: one work insight, one industry observation, one useful question. Consistency matters more than virality because repeated useful posts help people recognize your name and point of view.

Each post creates another surface for the right person to find you. Useful posts, thoughtful replies, and profile visits start reinforcing each other. That is the flywheel — not magic, just repeated proof showing up in more places. Batch three drafts on Sunday, then return for conversations.