LESSON 6 · The Freelance Leap
The Case Study Format
Turn each sample into a short case study. Four parts, in order:
- The Problem — what the client was stuck on (2-3 sentences)
- The Approach — what you did, and why
- The Result — the concrete outcome you delivered
- The Testimonial — the client's own words
This flips a piece from "look what I made" into "look what I changed." Same work, told as a story the client can picture themselves in.