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LESSON 6 · The Freelance Leap

The Case Study Format

Turn each sample into a short case study. Four parts, in order:

  1. The Problem — what the client was stuck on (2-3 sentences)
  2. The Approach — what you did, and why
  3. The Result — the concrete outcome you delivered
  4. The Testimonial — the client's own words

This flips a piece from "look what I made" into "look what I changed." Same work, told as a story the client can picture themselves in.