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LESSON 6 · The Freelance Leap

Curate Ruthlessly

Show only your 5-7 best projects. A wall of 20 average samples looks weaker than five great ones because visitors judge you by your worst piece.

Cut anything older than about 18 months unless it is genuinely exceptional. Old work quietly says, "this is the best I've done lately." Lead with your strongest case study because visitors decide in seconds whether scrolling is worth it.