When Cases Fail

Sometimes you build a bulletproof case and the answer is still no. It was not wasted — the environment is not ready for the case you built. Ask two questions: "What would need to change for yes?" and "When should we revisit?" Get both in writing.

If the criteria change next time, you have a record of the terms you originally agreed to. Meanwhile, decide if you are willing to wait. If the company rewards loyalty with delays, the best document is your updated resume.