Pick a Narrow Theme

Generalist profiles disappear in the feed. Narrow specialists get found. Pick one theme — 'onboarding for B2B SaaS' beats 'product marketing' — and reinforce it for six months. The narrower the theme, the faster both algorithm and human memory pin you to it.

Make your work searchable: a public GitHub, a portfolio site, one well-titled write-up, a tagged Notion doc. These are assets recruiters pipe into searches at 2 AM — signals working in conversations you'll never see.