LESSON 2 · Network Without Being Awkward
Three Post Types That Attract
Three formats reliably pull in inbound connections:
- Contrarian take: a widely-held belief in your field that you have evidence against.
- Teardown: a public example done well or poorly, with your specific analysis.
- Pattern observation: "Three companies do X the same way — here's what that reveals."
Each one shows you have a point of view, which is what readers bookmark, share, and eventually reach out about.