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LESSON 2 · Network Without Being Awkward

Three Post Types That Attract

Three formats reliably pull in inbound connections:

  • Contrarian take: a widely-held belief in your field that you have evidence against.
  • Teardown: a public example done well or poorly, with your specific analysis.
  • Pattern observation: "Three companies do X the same way — here's what that reveals."

Each one shows you have a point of view, which is what readers bookmark, share, and eventually reach out about.