LESSON 4 · The Feedback Playbook
Specific Plus Impact
"Your analysis of the Q3 data was thorough, and it directly influenced the board's decision to invest in Product B."
This format — specific action plus concrete impact — is what makes praise stick. The person learns exactly what to repeat and why it mattered. Name the move, then name what it set in motion. The next time a similar moment shows up, they reach for the same move on purpose, because you showed them it works.