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LESSON 5 · Build a Reputation That Precedes You

From Random to Repeatable

Most people manage reputation by hoping. They do good work and wait to get noticed. That is a lottery ticket, not a plan. A systematic approach flips it: choose what you want to be known for, then build habits that produce that signal every week.

Treat reputation as inputs you can design: the projects you choose, rooms you enter, updates you send, and promises you keep. Decide what you want people to say when your name comes up, then engineer the evidence that makes that sentence easy to repeat.