LESSON 2 · The Habit Machine
Four Laws of Change
James Clear turned decades of behavioral science into four simple levers. Each one targets a different stage of the habit loop, and missing any one can make the habit fall apart:
- Make it obvious — design your space so the cue is hard to miss
- Make it attractive — pair the new habit with something you enjoy
- Make it easy — shrink the action until it is hard to refuse
- Make it satisfying — reward yourself right away so the brain wants a repeat
To break a bad habit, flip each law: make it invisible, unattractive, difficult, and unsatisfying.