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LESSON 2 · The Habit Machine

The Laws in Action

Here is how each law looks in real life:

  1. Obvious — Put your vitamins next to the coffee maker. Leave your guitar out in the living room.
  2. Attractive — Listen to a favorite podcast only while exercising. Clear calls this temptation bundling.
  3. Easy — Cut friction so the start takes under two minutes. The less effort, the more likely you begin.
  4. Satisfying — Track your streak on a calendar. The growing chain of check marks becomes its own reward.