Factopus

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LESSON 3 · Storytelling That Captivates

PAUSE TO THINK

Why does Netflix lean on open loops to keep viewers binging?

Tension beats rest

Most episodes end on something unresolved — a fight unfinished, a secret glimpsed, a door unopened. Autoplay then counts down before you can decide, so the easiest way to settle the open question is to let the next episode start.

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