Bridge Building

A bridge phrase carries a conversation from the skeptic's territory to yours. The structure is simple: acknowledge the current topic, then pivot. "That's an important consideration, and it connects to something even more critical..." — that moves the needle.

Advanced persuaders use objection stacking — they raise the skeptic's likely objections before the skeptic does. "You might be thinking this sounds expensive, risky, and slow. Let me address each." By naming objections first, you steal their power.