1 of 7

LESSON 3 · Words That Win

Name Emotions Precisely

An emotional vocabulary gives you more than "fine," "angry," or "stressed." One research map from Cowen and Keltner identified 27 emotion categories, which shows how much nuance we usually compress.

Saying "I'm frustrated" is different from saying "I feel undermined." The first is vague, the second gives your listener a precise target. Precision creates traction: a named feeling invites a specific response, while a vague one gets a shrug.