LESSON 2 · Speak to Actually Be Heard
The First Seconds Matter
You have a short opening window to earn attention. The first moments shape whether people lean in, wait politely, or drift. A flat start does not doom the talk, but it gives you more repair work later.

Try: "Half the people in this room will change jobs in the next 18 months." Or: "Your biggest competitor launched something yesterday that changes everything." Record your first thirty seconds. Many speakers spend them apologizing or setting up.