LESSON 4 · Speak to Actually Be Heard
Complexity Is Cowardice
Hiding behind complexity is easier than achieving clarity. When you say "We need cross-functional collaboration to optimize our cadence," you are not communicating, you are performing. Clarity requires courage because it exposes your ideas to scrutiny.

Run every important message through the sixth-grade test: could a 12-year-old understand it? This does not mean dumbing it down. It means stripping away jargon and unnecessary abstraction until the actual idea becomes unmistakable.