The Clarity Stack

Transform any complex message using this four-step clarity framework:

• What? — state the core idea in one sentence, no jargon
• So what? — explain why it matters to the listener
• Now what? — tell them exactly what to do next
• What if? — name the consequence of acting or not acting

"We are switching to a new CRM (What). It cuts your admin time by three hours a week (So what). Training starts Monday — sign up by Friday (Now what). Teams that delay lose access on March 1 (What if)."

Four sentences. No follow-up meeting required.