Factopus

6 of 8

LESSON 2 · Your Brain's Hidden Shortcuts

PAUSE TO THINK

Would you save 200 of 600 people, or risk losing them all?

Gain frames favor safety; loss frames favor gambling

Tversky and Kahneman's 600-person outbreak problem showed the same math can push different choices. Gain framing favored the sure save; loss framing made risk feel more attractive.

←Back Next Page →