Marketing Red Flags

Recognizing superfood marketing protects both your wallet and your health expectations. Watch for before-and-after testimonials — individual stories prove nothing about a food's general effectiveness.

Be suspicious when a product references studies without linking them. Phrases like "clinically proven" or "research shows" without specifics usually mean the evidence is weak or misrepresented. Legitimate health claims cite specific published research.

The word "ancient" appears constantly in superfood marketing: ancient grains, ancient remedies, ancient wisdom. Antiquity does not equal effectiveness. Ancient peoples also used mercury as medicine and had no way to test what actually worked.