The Less-Is-More Principle

The goal of foundation is not to create a flawless mask. It is to even out your skin tone so your natural features shine through. The best foundation application looks like great skin, not like makeup. This means using far less product than you think you need.

Start with a pea-sized amount and build only where needed. Most of your face likely has an even tone already and needs no coverage at all. Spot application to areas of redness, discoloration, or unevenness gives a natural result.