The Coverage Myth

Most people apply far more foundation than they need. Full coverage foundation was designed for film and photography, not everyday life. In natural light, heavy coverage looks mask-like and settles into fine lines within hours, actually making skin look older.

Light to medium coverage with strategic concealer creates a much more natural and youthful appearance. Your skin should look like skin, with some natural variation in tone. The goal is healthy and even, not flawless and flat.