Cutting Through the Marketing

Skincare marketing leans on pseudoscientific language to sell products with dubious ingredients at inflated prices. The reality is that a handful of proven active ingredients, backed by decades of research, do the heavy lifting.

You do not need to become a chemist. You just need to recognize the five core ingredients that actually do measurable work and ignore the hundreds of proprietary blends and botanical extracts that sound impressive but lack clinical evidence.