LESSON 3 · Style Rules for Men
Wear Scent Quietly
Fragrance should be discovered, not announced. The test: only people inside arm's length should catch it. One or two sprays on warm pulse points — the wrists and the side of the neck — is plenty.

Have one signature scent, or keep two: something light and fresh for warm months, something warmer and spicier for the cold. A good fragrance shifts as the day goes on — sharp on first spray, softer and rounder after an hour.