Why Force Damages Trust

The alpha myth survives because it sounds tough and decisive, which makes it easy to sell and hard to question. But sounding right is not the same as being right.

Here is the part people miss: your dog does not want to dominate you. A dog has no plan to run the household. So intimidation is not correcting a power grab — it is punishing a misunderstood animal, which teaches your dog to fear you rather than trust you.