LESSON 5 · The Art of Persuasion
The Ethics Line
Five moves to recognize and refuse:
- Gaslighting: making you doubt what you clearly saw or remember
- Love bombing: flooding you with praise to create dependence
- False scarcity: inventing urgency or shortages that are not real
- Guilt induction: manufacturing a debt you never actually owed
- Moving goalposts: changing the rules so you can never quite satisfy them
All five do one thing: they shrink your freedom to choose. Ethical influence does the opposite.