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LESSON 5 · The Art of Persuasion

The Ethics Line

Five moves to recognize and refuse:

  • Gaslighting: making you doubt what you clearly saw or remember
  • Love bombing: flooding you with praise to create dependence
  • False scarcity: inventing urgency or shortages that are not real
  • Guilt induction: manufacturing a debt you never actually owed
  • Moving goalposts: changing the rules so you can never quite satisfy them

All five do one thing: they shrink your freedom to choose. Ethical influence does the opposite.