LESSON 5 · Build Any Speech
The Example Swap
The fastest adaptation technique is the example swap. Replace generic examples with ones from the audience's world. Speaking to teachers? Use a classroom example. Speaking to salespeople? Use a client meeting example. Same principle, different packaging.

Build an example bank organized by audience type. For each key point in your core talk, keep two or three interchangeable examples ready. Swapping takes seconds but makes the audience feel the talk was custom-built for them.