Your 5-Minute Checklist

Customize any talk with this rapid process. In minute 1, run the three-question audit — what do they know, what do they care about, what language do they use? In minute 2, adjust your opening hook to reference their specific world or challenges.

In minute 3, swap examples for each key point to match their industry. In minute 4, adjust vocabulary — mirror their jargon or simplify as needed. In minute 5, customize your call to action to something realistic in their context. Five minutes of this can double the impact of an existing speech by making every listener feel the material was designed for them.