LESSON 4 · The Logic of Arguments
Advertising Runs on Bad Logic
Advertisers are not required to present valid arguments. They are required to sell products.

Fallacies work in ads because you are not analyzing them. You are scrolling, watching, or walking past with your guard down. In that state your System 1 thinking takes over — the fast, intuitive, emotional mode that reacts before it reasons. It is great for snap decisions but terrible at checking whether an argument actually makes sense.