Tone Tips for Each Platform

LinkedIn rewards professional vulnerability: sharing failures, lessons learned, and honest opinions. X/Twitter rewards wit, brevity, and strong takes. Instagram rewards visual storytelling with captions that feel personal.

One rule applies everywhere: write for skimmers. People scroll fast, so your first sentence must earn the second. Use short words, active verbs, and specific numbers. "Increased revenue" is vague. "Grew revenue 40% in 6 months" stops the thumb.