Spoken Rhythm

Great speakers vary their sentence length on purpose. Short sentences punch. Longer sentences carry you through a complex idea with rhythm and flow. Mix them deliberately. Uniform length puts readers to sleep. Follow a long sentence with a short one. Like this.

Speakers ask questions to keep audiences engaged. Writers should do the same. Rhetorical questions in written text create mental engagement — the reader's brain automatically starts trying to answer them. That momentary pause locks in attention.