The Window Closes

A visible win does not stay visible. For a few weeks after you ship something big, your value is fresh in everyone's mind — and then the next fire writes over the headline. Memory in a busy org is short.

That is why waiting for the annual review is a trap: by then your win is competing with everyone else's fresh ones, and yours has faded. Move while the work is still talked about, not after it becomes a footnote.