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LESSON 4 · Ace Any Job Interview

Warm Introductions Win

Cold applications rarely get a reply — most vanish into the pile. A referred candidate, by contrast, arrives pre-vetted, so a single warm introduction can do more than dozens of cold submissions. One person vouching for you reframes the whole conversation.

The ask that works: "I noticed you know [Name] at Company X. I am exploring opportunities there — specifically their expansion into [market]. Would you be open to a quick introduction?" Specificity plus low pressure, plus why you fit.